Birds-eye view of 50 years of excellence
- 1952 - Aziz Ahamad, 51, establishes Southern Sales and Service Company Limited, Royal Road, San Fernando. Acquires a sub agency for Morris cars.
- 1954 - Southern Sales moves to Cross Crossing with some $20,000 in capital. Acquires Renault and Mercedes Benz dealerships, Port-of-Spain City Transport Service.
- 1955 - Introduces Harley Davidson motorcycles, Motorola Radios and Varta Batteries
- 1956 - Acquires full franchise of Opel produced by General Motors USA (GM).
- 1957 - September 22, opens Kew Place Port-of-Spain office. Showroom
includes Opel, Olympia, Rekord, Kapitan cars and station wagons.
- 1958 - Introduces Firestone and Scierbling tires from Germany to diversify.
- 1962 - Introduces Holden vehicles.
- 1963 - To improve national self-sufficiency, government decides on local
- 1964 - Sales hit TT$1.4 million. Nazir Ahamad appointed director and Sales
Manager. Holden and Opel dominant brands.
- 1966 - Introduces GM 4 cylinder vehicle. Neal and Massy Automotive
assembly plant established in Morvant.
- 1967 - Neal and Massy plant produces first locally assembled Opel.
Nazir Ahamad appointed Managing Director. News of an Oil Boom.
- 1968 - Historical 7000-mile non-stop drive across
Trinidad hosted by Southern Sales. Starts Grenada Motor Sales
and Service Company for extra-regional sales.
- 1969 - Dec. 1, Southern Sales shares franchise of GM Motors with
Neal and Massy, including Chevrolet, Holden, Opel and Vauxhaul.
- 1970 - Acquires Mazda franchise. In record five weeks, first shipment
of 355 sold out. Black Power movement causes fall in sales.
- 1971 - Caribbean Finance Corporation established as Southern Sales
subsidiary with financing facilities for purchases. August 1, fully
assembled 2 door vehicles enters market, with Rotary Engine vehicles.
Southern Sales sales force expands. Joseph Franklin sells record
42 vehicles in one week. Mazda 616 sold at an unbelievable price of $3,599.
Opel model phased out due to high price of Deutch Mark.
- 1973 - Foreign currency problems. Mazda RX2 Sedan imported,
while 616, RX2, 323 Sedan and B1600 pickup locally assembled.
E2000 and E1600 coaches enter market.
- 1974 - May 10, fire at San Fernando's spare parts division.
- 1975 - New car sales Challenge Trophy. Persad Maharaj won first
- 1976 - March, South Staff Fund Committee formed. Fire at POS
garage results in bigger and better facility. Southern Sales procures
the Isuzu franchise.
- 1977 - Forms Southern Rentals Ltd, buying and wholesaling agency
for car parts. Oct., sporty 4.2 liter VS Monaro GTS launched. Mazda 616
sedans sold for protective services.
- 1978 - July 29, 3:45 am, company mentor and founder Aziz Ahamad
passes away. Nazir Ahamad succeeds. Full-fledged Honda motorcycle
sales and service division set up in San Fernando and Port-of-Spain.
New Mazda B1600 pickup enhances commercial sales.
- 1979 - Southern Sales commemorates importation of more than
10,000 Mazda vehicles as Mazda celebrates its 10 millionth Mazda off
assembly line at Hiroshima plant. December 28, Minister of Works
Hugh Francis launches first maxi-taxi sold to Ivan Gonzales, Morvant,
for Arima/Port-of-Spain route.
- 1980 - San Fernando highway completed. March, 50,000th vehicle -
a Mazda 323- came off the assembly line at Neal and Massy's
Automotive Assembly plant. Oct. 1, Joseph Franklin,
non-family member, elected to Board. Mazda 626 Sedan rolls
off local assembly line. High demand, long waiting list for cars.
- 1983 - Vehicle sales record reaches 23 000 units in annual sales,
Southern Sales holds large share of new vehicle market.
- 1987 - In spite of economic recession, Franklin 'Bull' Mohammed sells
34 cars in one month. Sales continues to decline during 1987 to 1990.
- 1990 - TT$100 million in recorded sales shone a light of hope. July 27
coup-attempt again lowers sales.
- 1991 -5,000 units sold, a quarter of sales during the 1980s boom. Opening of
markets allowing foreign assembled vehicles and the eventual closure of vehicle assembly plants.
- 1992 - Refurbishment begins at Southern Sales headquarters in early
January at a cost of TT$2 million. Introduces six new foreign-assembled
Mazda models in April - MX6, MX3, 929, 323, 626, and B Series.
- 1992 - Car rental business expanded with now five offices.
April, new and exciting Japan assembled Mazda models land in
Trinidad and Tobago. Southern Sales celebrates 40th anniversary
opens renovated San Gernando head Office.
- 1993 - Acquires Kia franchise.
- 1994 - Kia immediately creates impact with the #1 selling pick up, Kia Ceres.
- 1996 - Government policy expands foreign used car trade.
Decline in new vehicle sales
- 1997 - Southern Sales is recognised with Mazda Share Increase Award.
- 1998 - Becomes co-distributor of Audi.
- 1999 - Southern Sales receives Audi’s award for market share in the region.
Expands Tragarete Road operations, sales facilities for Kia, Isuzu, and Audi.
- 2000 - Lease and Rentals division continues expansion. #2 car rental company in Trinidad and Tobago. We are again presented with Mazda Share Increase Award.
- 2001 - Southern Sales’ awarded Spare Parts Department awarded
Audi's Best Customer Service. Audi rises as #1 premium brand locally,
second largest dealership in region.
Isuzu wins contract to supply trucks to T&TEC.
- 2002 - Appointed sole distributor of Audi. $2million repairs to Richmond Street
offices for Audi exclusive showroom. Lease and Rentals division introduces an
airport shuttle service, and Car and Driver services. Isuzu the leading truck;
chosen truck of Ministry of National Security. Kia K2700 #1 selling single cab
2WD pickup; Pregio #1 selling 12-seater van/bus; Kia Rio #1 selling small car.
Mazda launches the dynamic and sporty Mazda 6 Sedan.
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Southern Sales Group of Companies
Cross Crossing, San Fernando, Trinidad & Tobago, West Indies.
Tel: (868) 657-8541-4; Fax: (868) 653-9140. E-mail: firstname.lastname@example.org
70-80 Richmond Street , Port-Of-Spain, Trinidad & Tobago, West Indies.
Tel: (868) 625-2461-3; Fax: (868) 623-1546. E-mail: email@example.com
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