KIA Motors Fastest Growing Car Maker In Western Europe For Thee Tears Running

2006-07-21

Kia Motors Corporation continues its record breaking growth in the Western Europe market. According to the ACEA’s (European Automobile Manufacturer’s Association) “2005 New Passenger Car Registrations,” Kia achieved 39% year-on-year sales growth with 230,743 unite sold in 15 EU member countries in 2005, thereby cementing its position as the fastest growing automaker in the Western European market for three years in a row.

Kia was the region’s fastest growing automaker in both 2003 and 3004, with impressive year-on-year sales of 48% and 54.9% respectively. Kia’s Markey share has also increased from 0/8% in 2003 to 1-1% in 2004 and 1.6% in 2005.

Yong-Hwan Kim, Senior Vice President and COO of Kia Motors said, “Riding the momentum of robust sales growth of the Picanto in 2004, Kia enjoyed brisk sales performance of all-new B-segment Rio and Sportage SUV in 2005.

“Furthermore, our brand image has made tremendous strides in Europe thanks to continued aggressive sports marketing focused on the Australian Open and Davis Cup tennis tournaments and the Fifa World Cup.” He also noted that Kia Motors fully expected to maintain its recent growth momentum based on forthcoming new model launches in 2006, such as the all-new D-Segment Magentis (Optima). Carnival short-body (Sedona), Carens compact MPV and the first Kia vehicle specifically designed for the European Market, which will be produced at Kia’s Slovakia plant scheduled for opening at the end of this year.

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